TOP 11 AI MARKETING TOOLS YOU SHOULD USE (Updated 2022)

The marketing industry is embracing artificial intelligence (AI) to streamline processes and execute targeted campaigns effectively. According to a survey, 61% of marketers consider AI software as a crucial element in their data strategy. Getting started with AI tools in marketing is simpler than you might think. Here are 11 AI marketing tools that every marketer should consider incorporating into their strategy: ### 1. Jasper AI (Formerly known as Jarvis) Jasper is a content writing and generation tool powered by artificial intelligence. It assists in creating engaging marketing campaigns, ad copy, blog posts, and articles within minutes, a task that would traditionally take hours. Key features include optimizing blog posts for search engines, ensuring original content, and facilitating long-form article writing of up to 10,000 words. ### 2. Personalize Personalize is an AI-powered technology that helps in producing targeted sales and marketing campaigns by tracking the interests of contacts. It identifies each contact's top three interests based on metrics like time on page, recency, and frequency, making it easier to tailor campaigns effectively. ### 3. Seventh Sense Seventh Sense offers behavioral analytics to help marketers determine the best day and time to send emails to customers. The AI-based platform optimizes email timing and frequency for each contact, leading to improved engagement rates. ### 4. Phrasee Phrasee utilizes AI to craft compelling subject lines for emails. With data-driven insights, this tool generates natural-sounding copy variants that align with a brand's voice. By continuously learning from audience responses, Phrasee helps in enhancing email marketing campaigns. ### 5. HubSpot SEO HubSpot SEO leverages machine learning to optimize content for search engines, improve rankings, and outperform competitors. By organizing content around core subjects or topic clusters, this tool aids in discovering and ranking for relevant topics. ### 6. Evolve AI Evolv AI enables testing multiple variables simultaneously to enhance website performance efficiently. By identifying high-performing concepts and testing ideas across multiple pages, this tool streamlines the optimization process. ### 7. Acrolinx Acrolinx is a content alignment platform suited for enterprises looking to enhance content quality and consistency. By reviewing existing content, aligning it with brand guidelines, and suggesting improvements, Acrolinx simplifies the content creation process. ### 8. MarketMuse MarketMuse assists marketers in building effective content strategies by recommending target keywords and identifying content gaps. By analyzing content relevance and comparing it with competitors, this tool helps in improving website rankings. ### 9. Copilot Copilot offers tools for eCommerce businesses to engage customers in real-time through Messenger. From product promotion to post-purchase feedback collection, this suite of tools enhances customer communication and brand interaction. ### 10. Yotpo Yotpo's deep learning technology evaluates customer product reviews to provide valuable insights for business decisions. By extracting key topics and sentiments from reviews, Yotpo helps in enhancing product offerings and improving customer satisfaction. ### 11. Albert AI Albert AI automates the creation of marketing campaigns by analyzing vast amounts of data to identify key characteristics of potential buyers. By running optimized campaigns autonomously and integrating with various marketing channels, Albert AI enhances campaign performance. In conclusion, the integration of AI tools in marketing strategies is becoming increasingly vital for achieving efficiency and personalization in campaigns. The tools mentioned above are just a few examples of how AI can revolutionize marketing practices. As the marketing landscape continues to evolve, incorporating AI tools can provide a competitive edge and drive better results. (Note: This article contains affiliate links, meaning we may earn a commission if you purchase any premium plan through our link)